I found the flavor to be really nice. It tastes great by itself, on crackers, with peanut butter on bread, and with peanut butter on crackers. It is not a strong blueberry taste and it does not taste too sweet. It has a nice balance.
There are times the sugar alternative alters the taste of what it was added to but not in this situation. Smucker's uses Splenda to sweeten it. I find it to be a better sugar-alternative than most. While I have not noticed a taste difference, others have.
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